mgarduno.com

Performance Marketing & Media Strategy Specialist

I help brands turn clicks into clients with data-driven campaigns, SEO, and digital strategies that deliver measurable growth.

Work with me

Work Experience

Monserrat Garduño is a digital marketing and performance specialist with 10+ years of experience in B2B and B2C. She drives growth through paid media, SEO, and data-driven strategies across global markets.

Performance Marketing Specialist

Appical | Feb 2024 – Present | Amsterdam, Netherlands

Responsible for developing and executing paid media strategies (SEA and LinkedIn Ads) and SEO initiatives to drive awareness and demo requests for a B2B SaaS onboarding platform targeting HR professionals.

  • Designed the funnel strategy for segmented and always-on campaigns, tailored to different stages of the buyer journey.
  • Increased demo requests by 30% YoY through SEO, SEA, and landing page optimization.
  • Built and managed Google Ads, LinkedIn Ads, and retargeting campaigns with a focus on CPL and conversion rates.
  • Collaborated closely with sales and customer success teams to align messaging and campaigns.
  • Managed multilingual campaigns in international markets such as the Netherlands, Spain, Germany, and global English audiences.

Online Marketing Specialist

Moco Museum | Jul 2023 – Dec 2023 | Amsterdam, Netherlands

  • Directed multi-channel paid media campaigns (Search, Video, Display, and Performance Max) for both Amsterdam and Barcelona locations, managing a monthly budget of €80K and optimizing for traffic, conversions, and ROI.
  • Led technical SEO improvements that increased organic traffic by 32% and clicks from generic search terms by 60% year over year.
  • Leveraged GA4 insights to understand user behavior and enhance performance of key pages, boosting conversion rates and engagement across paid and organic channels.
  • Ran A/B tests with Convert to improve landing pages, copy, and UX.
  • Mentored junior team members on campaign performance and digital strategy.

Digital Marketeer

Nascent Ventures | Aug 2022 – Jun 2023 | Amsterdam, Netherlands

  • Led digital strategy for Dutch high-tech startups (Onnes Technologies, Vitrotem, and Dispertech), supporting brand growth and lead generation.
  • Developed Google Ads, SEO, and LinkedIn campaigns to increase visibility and attract relevant leads within a long B2B sales cycle.
  • Worked closely with product teams to align messaging and assess campaign performance, supported by market and competitor research.